I just saw an ad for Dodge's latest promotion, Dodge Gas Guarantee. If your sales are suffering because gas prices keep going up, build more gas efficient cars. You don't encourage people to waste more of a precious resource by guaranteeing a lower price. A part of me hopes gas prices go up to 10 dollars a gallon and they are forced to renig on their promise.
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Date: 11/17/2005
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did
you ever think of the fact that the world isn't really running out of fuel? maybe we just can't find it.
Yes, I considered it
In fact, here is a great article to one hopeful solution that would make Oil a renewable resource.
http://www.ecogeek.org/content/view/1433/
Still, I think the premise is completely irresponsible. Oil currently is not a renewable resource. With current gas prices people are becoming very aware of this and trading in their SUVs for more fuel efficient vehicles. Running a promotion to offer to pay the difference doesn't fix the problem but instead only propetuates it.